I turn insights into beautiful & functional products
As a UX/UI designer, I work from user research through to high fidelity design to help clients achieve their business goals and meet people's needs. Currently based in Sydney, Australia
Selected case study
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Improving the agent portal usability score by 60%
Redesigned AIA agent portal to streamline the insurance sales journey and accelerate agent sales performance by addressing current inefficiencies.
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Shaping new insurance buying experience from 28 user interviews
Designed a new AIA customer journey, providing actionable insights to the AIA team through extensive interviews, aligning services with real user expectations and needs.
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Making the fund website more user-friendly and trendy
Enhanced Prudential's online fund experience by aligning with new design style and incorporating advanced, user-friendly features.
A selection of work I've designed
Over the past 3 years, I have created a variety of digital solutions tailored to my clients' needs. From insurance to SaaS, each project demonstrates my adaptability and commitment to improving the user experience and achieving business goals.
What I bring to your team
Visual Design
My graphic design roots have equipped me to create engaging visuals in both print and digital media, effectively communicating messages and increasing user engagement.
UX Design
Having worked in a variety of environments, I excel at UX design, adapting seamlessly to deliver user-centric, practical solutions.
No-code Development
In addition to my design expertise, I also engage in no-code development, supported by a basic understanding of coding, efficiently bridging design and development.
My design story started years ago and continues
I started with graphic design and gradually moved into the world of UX design, and now I am learning more about web development and coding skills. This learning path has helped me build mixed skills to create meaningful and beautiful design solutions.
